So you’ve got a successful and prosperous company or a rising start-up, and you have the most innovative product or set of products.
You’re convinced that your product has such significant features for the customer that it can bring in much more value than the rest of the competitors.
All you have to do is notify the world, make it familiar with your product, and make it know its set of revolutionary abilities.
How do you do that?
The hard way – the strong and pushing man method:
You can make marketing material, PDF documents and pictures, and send them to all the people you know.
Buy a relevant mailing list and send emails to everyone, and whenever there is a renewal or update, perform the action again and again and again …
After you have sent to thousands of people and companies, you get back a huge pile of questions. You begin to answer. You find errors in the documents you submitted – you apologize, correct and send them again. to everyone !!
And from nowhere, at last, out of all of these questions, the desired thing happens – an order is created, and then …
With all the emails and questions, it happens that you send the wrong product.
Ok, this is the right product but the wrong color, or .. you actually sent 15 instead of 150.
In short – be strong.
The digital way – the attractive woman method:
In the online world, this is called a product management system or PIM.
This way is based on having the right digital system, and it is simple, beautiful, reliable and attractive.
It helps your product communicate independently with the world.
It holds all the technical and marketing information about the products.
It makes the intimate details of the product accessible – drawings and spare parts
It communicates with each one in his own language (multilingual)
You ask questions through it (FAQ)
You ask for price offers and orders through it (e-commerce).
You make special adjustments to the configuration through it.
When someone searches for a product like yours, it jumps first (SEO)
It changes its face according to the type of customer entering.
And no less important – it collects all the money for you.
Why do more and more companies choose PIM as a basis for sharing information about their products?
In one word – trust
In the B2B world, the quality of the distributors and their motivation to sell your product are not less important than the quality of the product and the value it brings to end-customers. Implementing a PIM system will help to build trust between your company and the distributor and will transmit to the distributor that you see him as a partner, and that your success is his.
So before you go to recruit a fleet of salespeople – find a PIM solution here